Creative Cash Flow: Mastering Money, Business and Growth in the African Creative Economy
Institutions have committed billions of dollars to Africa's creative sector. Entrepreneurs across the continent have built real, profitable companies. And yet, the two sides struggle to find each other. A large part of the reason is that creative founders are not equipped to present their businesses in the language investors use.
Creative Cash Flow is a practical guide to revenue models, cash management, intellectual property, and raising the right kind of capital, written for founders and operators in media, music, film, fashion, design, gaming and the wider creative economy. It draws on twenty years of building creative businesses and six years of advising the institutions that finance them.
For Institutions
Cohort copies, programs and licensing
Development finance institutions, funds, incubators and training programs use Creative Cash Flow as core curriculum for the entrepreneurs they support. Bulk orders, cohort licensing, and adapted masterclass formats built around the book's frameworks are available on request.
The Creative Revenue Map, the four-step framework at the center of the book, can be licensed and delivered as a standalone workshop within technical assistance and capacity building programs.
For Readers
Find the book on Amazon and on Selar
And soon in bookstores across the continent.
“I bought your book on Selar and it's one of the best things I did for my creative career. I learned a lot and it opened my eyes too. I realized I've been Prestige Poor for years and I'm ready to step up to the next level in my creative hustle. I'm rebuilding."
— Vayan J.